Road Safety – Zindagi Jiyo – An awareness drive to prevent accidents on road
Apollo Hospitals in partnership with GHMC, Traffic Police, Hyderabad, Traffic Police, Cyberabad, Sunrisers Cricket Team, Meru cabs, Prasads Imax, Cognizant, Infor , Deccan Chronicle, nTV and Big FM launched a major awareness drive aimed at preventing accidents on the roads.
Incidence of Road Traffic Accidents is increasing at an alarming pace and over a million lives are lost on the roads every year. In addition over 30 million people get injured resulting either in temporary or permanent disability. All these deaths and injuries are completely avoidable and the community as a whole has to take responsibility to prevent road accidents.